Andhra Pradesh’s dream girl – Ileana D’cruz goes digital with UTV

Andhra Pradesh’s dream girl – Ileana D’cruz goes digital with UTV!

UTV Interactive exclusively brings the actress on mobile and web, Engage with Ileana on voice blogs, voice chats and her very own YouTube channel

Ileana D'cruz

Hyderabad, August 26th, 2010: Have you ever wondered just how Andhra Pradesh very own dream girl leads her personal life? Have you always had to depend on unreliable gossip to know more about her? Then move on! The superstar of Tollywood – Ileana D’cruz has exclusively signed with UTV Interactive to launch her digital platforms, revealing some never-shared before content on the mobile and web

Marking a step from her reel to real life, Ileana has opened up a whole new avenue of interaction with her fans on the mobile through interesting voice blogs and voice chats. In a bid to reach out to her fans in innovative yet effective ways, Ileana has started recording her voice blogs on her life behind the camera lens, giving fans an exclusive peek into her life just by dialing *5244*from their personal phones. The actress will also be launched on Voice chats, where fans will get to personally talk to the star on their mobile.

Associating with one of the world’s most popular video-sharing websites – YouTube, UTV Interactive is also launching a dedicated video channel for the actress through her very own web destination www.youtube.com/ileanaofficial, offering fans an opportunity to get up, close and personal through some interesting and exciting video content. The channel currently has videos of some moments from Ileana’s personal life -– her most prized childhood pictures, enjoying a simple walk on the beach, and washing her mum’s black Honda City, showcasing a simple side to the glamorous diva!

“My fans have seen me in films but here is the chance to see the real me. These days everyone is trying to go digital but I felt the need to explore this medium in a different way. UTV Interactive brought this new concept to me and I was more than excited to be part of it. This platform now offers an opportunity to me and my fans to directly interact with each other” said Ileana, excited to launch her digital destinations

Speaking on the launch, Mr. Manish Agarwal, CEO, UTV Interactive, “We, at UTV Interactive, have always believed in the power of digital mediums and its potential to revolutionize the entertainment space. Ileana is undoubtedly one the biggest celebrities in the Andhra Pradesh market today and it was essential to build a digital proposition that would ensure a first person exclusive access and interactivity to her fans. And while exploring innovative propositions, we have also ensured that the platforms are monetized so it is beneficial to everyone at large. Given the popularity of Ileana, am sure her digital space will be filled soon with a huge following”

UTV Interactive recently announced their foray into aggregating celebrities across mobile and web. Offering millions of fans an access and interactivity to their favourite stars, UTV is conceptualizing and monetizing the digital persona of celebrities across various touch points. Fans can now get a first hand experience of their stars through voice blogs on the mobile, interactive voice chats, web destinations and more. Going beyond just images and wallpapers, UTV Interactive is also exploring merchandising; web applications, celebrities based games and event properties.