Pantaloons Femina Miss India 2010
Collection g adds glamour and glitz to Pantaloons Femina Miss India pageant for third consecutive year
Unveils exquisite crowns for the winners
Mumbai,24th March 2010: Gold is glamorous, gold is for the winners! Having been successfully associated for three consecutive years with India’s most stylish beauty and talent pageant – Pantaloons Femina Miss India, World Gold Council along with Gitanjali today unveiled the exquisitely crafted Collection g crowns specially designed for the young beautiful contestants aspiring for the prestigious title. The glittering crowns and tiaras were launched under World Gold Council’s own brand, Collection g one of the contemporary gold jewellery brands of India. This year, makes the event even more special and unique as World Gold Council has partnered with the National Institute of Design (NID) for the designing of the crowns.
Speaking on the occasion Madhumita Dutta, Head Marketing Development, World Gold Council, India said, “We are delighted to enter the third year of partnership with Miss India pageant, a pageant that has been instrumental in putting India’s beauty and intelligence on the global map. It is truly a world-class event that is modern, contemporary and chic- the very values that our brand Collection g associates with. The 3 young achieving women who will be honoured with these special crowns embody the youthful, trendy and vivacious spirit of our brand.”
Bringing out the essence of the brand, Collection g brings in 3 crowns – Femina Miss India World, Femina Miss India Earth and Femina Miss India International along with 21 tiaras for the sub-contest titles. These are specially designed for the girls who portray characteristics as unique as gold- a shining and a versatile personality. The exclusive crowns specially designed for this year’s winners are a visual delight… incorporating the effortless blend of the textures, jaali work, fusion and interplay of gold in all its glory. These crowns reflect the aura of royalty which is not inherited but earned and won due to personal efforts, confidence and poise that signifies an achiever. It is a crown for the modern day beauty queen.
Speaking on the occasion Mr. Mehul Choksi, Chairman and Managing Director, Gitanjali Group said, “Gold jewellery has traditionally enhanced the beauty of Indian women and a brand like Collection G helps keep gold ornamentation relevant even for the contemporary woman. Gitanjali’s partnership with the Femina Miss India, a premier contest that has pioneered the celebration of beauty in the country and helped many young women achieve their dreams, will help to further enhance this link.”
A special line of Collection g jewellery line specially crafted for Pantaloons Femina Miss India was unveiled too. The line is designed to help every woman create her own style and look trendy, chic and cool. This collection is unique, as it celebrates every woman’s affinity for gold through a stylized expression of innovative designs. Every jewellery file is lightweight, funky and affordable all in 18 k gold!
